New Car

Fragrance Family:

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New Car

The Scent
Our associations with scent are not instinctual, but learned - and as Americans, we love nothing more than a new car, and by reference, the smell of a New Car. We used that unique and unusual combination of new plastics, vinyl and fabrics to create a light and wearable fragrance experience, reminiscent of the first time you sat in that new car you love so much. Experience that feeling again and again, anytime, anywhere, with New Car from Demeter Fragrance Library.

The Inspiration
What makes you happier than a new car?

The Story
When a man opens a car door for his wife,
it is either a new car or a new wife.
- Prince Phillip

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